Life Beyond Sport magazine is a pioneering publication that breaks through the traditional barriers of men’s lifestyle magazines by smoothly combining a man’s love of sport with his passion for the finer things in life. The magazine contains a range of features, interviews and photo-shoots that provide an exclusive insight into the sportsman’s lifestyle. Only in Life Beyond Sport will you find the biggest names from the worlds of Football, Tennis, Formula 1, Golf, Polo and more.

Life Beyond Sport boasts an unmatched editorial mix that encompasses lifestyle interviews with sportsmen, reviews of top holiday destinations, the latest developments in watches, cars, fashion, gadgets, nightlife, business and economy features and a host of other fascinating and topical subjects.

Life Beyond Sport provides entertaining and fascinating reading along with role models to aspire to and luxury items to desire. Life Beyond Sport targets fashion conscious, affluent and refined men. Its reach into the higher echelons of society helps to enhance the magazine with unrivalled access to some of the most high profile and respected names in the worlds of sport, fashion, luxury goods, business and lifestyle.

Under Armour announces the launch of the HOVR™ Infinite 4 running shoe, a celebrated model that has now been improved even further through advanced technology, to create a premium durability shoe that offers a smoother running experience for miles.
Promising the smoothest run yet, the latest Infinite 4 is now lighter, softer, more durable than its predecessor. The new everyday running shoe brings an enhanced and energised feel by flipping the iconic UA HOVR™ cushioning to absorb the most impact and help propel the runner forward. The shoe offers more cushioning to return more energy back with every step.

What’s more, the shoe features deeper flex grooves and higher-abrasion carbon rubber pods in the heel to deliver greater traction and durability at high-impact strike zones, giving runners infinite miles of comfort.

To provide breathability and maximum comfort, the Infinite 4 boasts a simplified airy design with an engineered one-piece mesh upper that makes the shoe lighter, and provides stretch and structure where needed.

As part of the recent unveiling of the HOVR™ Infinite 4, Under Armour’s star athlete and founder of Global Star Fitness, Seena Akbary will adorn the new running shoe, showcasing its new advanced features and inviting the local community to propel forward.

The UA HOVR™ Infinite 4 is available for men and women in four colourways each and launches globally in August 2022 across all Under Armour Brand Houses and at for AED 629.