Life Beyond Sport magazine is a pioneering publication that breaks through the traditional barriers of men’s lifestyle magazines by smoothly combining a man’s love of sport with his passion for the finer things in life. The magazine contains a range of features, interviews and photo-shoots that provide an exclusive insight into the sportsman’s lifestyle. Only in Life Beyond Sport will you find the biggest names from the worlds of Football, Tennis, Formula 1, Golf, Polo and more.

Life Beyond Sport boasts an unmatched editorial mix that encompasses lifestyle interviews with sportsmen, reviews of top holiday destinations, the latest developments in watches, cars, fashion, gadgets, nightlife, business and economy features and a host of other fascinating and topical subjects.

Life Beyond Sport provides entertaining and fascinating reading along with role models to aspire to and luxury items to desire. Life Beyond Sport targets fashion conscious, affluent and refined men. Its reach into the higher echelons of society helps to enhance the magazine with unrivalled access to some of the most high profile and respected names in the worlds of sport, fashion, luxury goods, business and lifestyle.

                                                                                      
An alter-ego for a new breed of customer Rolls-Royce Black Badge speaks to the darker, more assertive, confident and demanding aesthetic of these customers. As a truly Bespoke response to their desires, the interplay of brand and customer has had a transformative effect on the appearance and substance of Rolls-Royce Ghost and Wraith.
With this manifesto as their departure point, Rolls-Royce designers, engineers and craftspeople set to work transforming Ghost and Wraith in subtly different ways. Their intent was to deliver darker, more assertive and more focused Black Badge alter egos that differ from each other as much as they do from their siblings. The result? Two cars that at first glance offer very distinctive, common visual cues to their nature. But below the surface these are two very different beasts of the night.
 


The substantive transformation of an icon

Together with the Parthenon Grille, the famous Double R logo and the Spirit of Ecstasy are the very embodiment of the Rolls-Royce brand. However, these treasured symbols of the marque have been willing to change their identity in appropriate circumstances before.
 


The transformation for Black Badge begins with the ‘Flying Lady’ who changes neither in design, posture nor material, but in colour to represent the owner’s dark obsession. She mutates into a high-gloss black vamp, proudly scything through the night-time cityscape. The transformation pervades the other iconic symbols of the Ghost Black Badge and Wraith Black Badge. The Double R badge on the prow, flanks and aft of every Black Badge motor car invert to become silver on black, whilst chrome surfaces such as the front grille surround, boot lid finisher, lower air inlet finisher and exhaust pipes, turn dark.
 


The power of Black Badge communicates itself into the ground through new composite carbon fibre and lightweight alloy wheels unique to each Ghost Black Badge and Wraith Black Badge commissioned. Developed by Rolls-Royce over four years, the new wheels feature 22 layers of carbon fibre laid in three axes, and folded back on themselves at the outer edges of the wheel rim to provide 44 layers of strength. Further strength is added via the 3D forged, aircraft-grade, aluminium hub which is bonded to the rim using aerospace strength titanium fasteners.
 
Black Badge will bring the colour black to new levels of intensity. The multiple layers of paint and lacquer that go into creating Black Badge Black are repeatedly hand polished – the most exacting painting and polishing process ever used for a solid paint colour. The result is the deepest, darkest and most intense black ever seen on a production car surface.
 


However, as Bespoke is Rolls-Royce, clients will of course be able to specify whatever colour they wish for the exterior colour and interior leather colour of their Ghost Black Badge or Wraith Black Badge.
 
www.rolls-roycemotorcars-agmc.com
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