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TOD’S

TOD’S TO LAUNCH THE GOMMINO CLUB

Tod’s announces the launch of the Gommino Club project, a new Men’s Gommino with iconic ‘Scooby Doo’ detail.
Clients may now find in selected boutiques a Kit for the customization of the Gommino Club: a Tod's leather folder containing a choice of 15 different coloured leather swatches. From this, the client may select his preferred colour to have his leather Tod's Gommino shoe custom made. Alongside the leather swatches, the kit contains tassels with examples of leather 'Scooby Doo' laces in assorted colour combinations (mono-, bi- and tri-colour) in order for the client to specify his preferred ‘Scooby-Doo’ colour combination detail with 20 different colour options.
The kit also has examples of hot-stamp styles to imprint your initials. Finally, it’s possible to get more than 100.000 combinations.

With final selection made, the client will be receiving his personal order number on an exclusive membership card to track his order, featuring specified 'Scooby Doo' laces and hot-stamping. A unique pair of Tod's renowned classic moccasins with trademark soles, each comprising of 133 rubber ‘pebbles’ or ‘gommini’.
 
The Tod’s moccasin, better known as the Gommino, was created to combine classic Italian style with the comfort of a modern shoe. Designed to be worn on any occasion – formal or informal – this casual-chic moccasin takes inspiration from the driving shoes of the ‘50’s. Its trademark is a sole comprised of 133 rubber pebbles affording it its distinctive look.
There are over 100 steps to build a Gommino and, subject to the model, a single shoe may consist of up to 35 pieces of leather. Each piece must be individually treated and checked by hand before being assembled to create the final shoe. The process of hand craftsmanship requires the skill of artisans.  The final product embodies the values of quality and style associated with Made in Italy.
 
Over the years, the Gommino has been regularly updated and a wealth of versions created, distinguished by a variety of materials, colours and embellishments. The Gommino Club model is the latest in this distinguished line.
 
Tod’s Gommino Club will be available exclusively at selected Tod’s boutiques worldwide from end of March 2015 
 
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