Life Beyond Sport magazine is a pioneering publication that breaks through the traditional barriers of men’s lifestyle magazines by smoothly combining a man’s love of sport with his passion for the finer things in life. The magazine contains a range of features, interviews and photo-shoots that provide an exclusive insight into the sportsman’s lifestyle. Only in Life Beyond Sport will you find the biggest names from the worlds of Football, Tennis, Formula 1, Golf, Polo and more.

Life Beyond Sport boasts an unmatched editorial mix that encompasses lifestyle interviews with sportsmen, reviews of top holiday destinations, the latest developments in watches, cars, fashion, gadgets, nightlife, business and economy features and a host of other fascinating and topical subjects.

Life Beyond Sport provides entertaining and fascinating reading along with role models to aspire to and luxury items to desire. Life Beyond Sport targets fashion conscious, affluent and refined men. Its reach into the higher echelons of society helps to enhance the magazine with unrivalled access to some of the most high profile and respected names in the worlds of sport, fashion, luxury goods, business and lifestyle.

It’s been three years since Shaquille O’Neal said goodbye to his professional basketball career, so what’s keeping the former athlete busy these days?
Life Beyond Sport caught up with Shaq at  in Austin, TX where the ‘self-professed geek’ discussed his love for technology and gadgets. It’s hard to believe Shaq is geeky, but there are solid reasons to back his claims — he was one of the early pre-IPO investors in Google and his Twitter account was the first to be verified by the company. The basketball star revealed that he is always on a look out to find the next cool thing in technology which brings him in contact with budding start-ups.

These days he spends his time searching the app store for cool things and claimed he spends $1,000 a week on apps for his iPhone. Currently, he has a thing for deer hunting games. In fact Shaq loves technology so much that he called Steve Jobs before the first iPhone release to see if he could get a pre-release unit – but Jobs refused. It suddenly seems the celebrities are starting to build a taste for technology and Aston Kutcher isn’t alone trying to prove ‘being geeky is cool’.