Life Beyond Sport magazine is a pioneering publication that breaks through the traditional barriers of men’s lifestyle magazines by smoothly combining a man’s love of sport with his passion for the finer things in life. The magazine contains a range of features, interviews and photo-shoots that provide an exclusive insight into the sportsman’s lifestyle. Only in Life Beyond Sport will you find the biggest names from the worlds of Football, Tennis, Formula 1, Golf, Polo and more.

Life Beyond Sport boasts an unmatched editorial mix that encompasses lifestyle interviews with sportsmen, reviews of top holiday destinations, the latest developments in watches, cars, fashion, gadgets, nightlife, business and economy features and a host of other fascinating and topical subjects.

Life Beyond Sport provides entertaining and fascinating reading along with role models to aspire to and luxury items to desire. Life Beyond Sport targets fashion conscious, affluent and refined men. Its reach into the higher echelons of society helps to enhance the magazine with unrivalled access to some of the most high profile and respected names in the worlds of sport, fashion, luxury goods, business and lifestyle.

Mr. James, have you changed much over the years?
I hate it when people say you've changed, but of course I've changed. It’s only growth; it's not a negative thing. I've got two kids, I've got responsibilities now, of course I've changed. It comes with growth. If you haven't changed, that's the problem.
What’s it like growing up in a poor environment and then suddenly getting a commercial contract for 90 million dollars?
It is definitely intriguing, but I think I was smart about things. My grandmother taught me before she passed away, “The good things come to the guys who are patient, who are patient and thankful for what they have in front of them.” I’ll never forget that.
“I stay humble because tomorrow isn’t promised and you never know what may happen.”

But 90 million for one contract is a lot of money, come on.
It is a lot of money. What can I say? But you know they make a lot of money off me too, so it's a business deal. Both sides are in the business and both sides do well. If I were building hotels people wouldn't think that it is so much money. Then you're a businessman and you're doing well. But if you play sports, then it’s like it's a whole other thing and people get critical. But it's business, that's all.
Eight out of ten professional soccer players end up broke at the end of their career. Do you worry that your money could all just disappear one day?
No, I don't think so. I've set myself up for life and we learn more and more how to make sure we're set for the rest of our lives. I never worry that everything could wash away now. I stay humble because tomorrow isn’t promised and you never know what may happen, but I'm in a position right now where myself, my friends, my family – we're set up for the rest of our lives.
Can fame and money screw you up if you are not careful?
(Laughs) It can if you’re not built for it, if you’re not ready to take on that challenge. I was ready because I had my friends. They were my shelter; they made me stay humble. They were around to keep me levelheaded. The fame never got to me.

Of course we all do stupid things when we're young, but that's your way to find boundaries, you know. Have I done stupid things I regret? Yeah. But I can learn from those mistakes and grow. That's what it’s all about.
Was it hard to start so early with a career?
I think it can bring problems if your surroundings don't allow you to continue to be who you are. If the fame comes and suddenly you aren’t doing the things that you were doing before it creates problems. It can drive you crazy that you’re not living your life anymore. The fame came for me at a young age, but we never stopped going to Applebee’s after the basketball games. We never stopped going to the movies when we wanted to go to the movies.
Can you describe in your own words what basketball means to you?
The game of basketball means everything. This is love. Definitely love. I had to practice and I had to make sacrifices, but basketball has given me so many opportunities.
Would you still play basketball if you lost that passion? Would you play only for the money?
But that's not the reason why I am so passionate about it. I truly love it. The day I stop loving it and the day I stop having fun with the game of basketball is the time to give it up. Every day I think about the game of basketball.
Is basketball a high-pressure job? Are you under constant pressure to perform?
It's indeed a high-pressure job. If you don't play well you get booed, you're on ESPN, they talk about trading you. It's a high, high stress level job and I do think that athletes get paid a lot. Some are overpaid, but some are worth it. “We all have bad days. You may have a bad day at work, it just happens, but you've got to find a way to bounce back.”

Do you feel that pressure?
No I don't feel that pressure. I see others that do feel it, but I don't believe in pressure. Pressure is built when you're successful at only one thing. I've done this so well for ten years so why should I add pressure on to what I've been doing my whole life?
They call you King James, does that make you feel quite confident in your own abilities?
You have to because I've been doing it and I’ve been successful at it. So what if you have a bad game? That's just life, man.

Do you get pissed off afterwards? Are you hard on yourself?
No. It's just life you know. We all have bad days. You may have a bad day at work, it just happens, but you've got to find a way to bounce back. What do you do to bounce back?
I hang with my boys.
Your sons are also very talented. Tell us more?
LeBron Jr. is 11 years old, and Bryce 8 and are two youngsters with considerable basketball skills who perhaps aspire to follow my NBA footsteps. Everywhere they turn, they're surrounded by basketball at its highest level: At home, when they join me at Cleveland Clinic Courts, or when they attend Cavs games at The Q on weekends. But when it comes to the actual, physical coaching of my two boys, I’m staying away right now. I’m purposefully not coaching them how to play hoops. I let their coaches coach them. I told my son (LeBron Jr.) when he's ready for the blueprint, I'll give it to him. But right now all I care about is him having fun. Have fun, play hard, and play for your team, and that's all that matters right now. He's at an age right now where he doesn't need added pressure from his dad, from his father. I'll teach him when he gets old enough.
How old is old enough?
 I'll wait 'til he gets 13, 14 when I'll really start to going to him.
So if James isn't coaching his sons, who is? Last season, introduced you to Clyde Jackson, a Houston, Texas, man who runs an All-Star youth program down there that LeBron Jr. joined for some tournaments across the U.S. As fate would have it, James' desire to have his son's team based in Northeast Ohio coincided with a job change for Jackson. He said he's an independent claims adjuster and picked up an assignment that will bring him to Newark, Ohio, at least once a month. So Jackson started the Northeast Ohio Blue Chips, who will begin play in January and have James Jr. as their anchor.
Jackson teaches him the basic principles. Floor spacing, different situational things, such as like zone reads, what to do against a man offense, what to do against a 3-2. Proper shooting etiquette. Keeping the elbow up. He teaches him about the different positions on the floor. He teaches him the triple threat. And so on. They teach him everything he needs to know. They coach them like they are high school kids.
I would describe Junior as "a hard worker" and a "very coachable kid" with a "very high IQ" in basketball.
Will we see LeBron James jr. in the NBA?
If he wants it, he has to work for it. If he does that I believe he can make it! But it is up to him. 
Text: Jim Rosenthal // Photography: Audemars Piguet & Chiun-Kai Shih