With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand. The Concept X7 iPerformance embodies this understanding of luxury in the form of a striking exterior composed of intently focused lines, and combines it with a generously-sized, six-person interior pared down to the essentials: elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity. The Concept’s iPerformance badge denotes the presence of groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations – including running with zero local emissions.
A contemporary feeling of lightness in the interior
Inside the roomy cabin of the BMW Concept X7 iPerformance, clear forms, warm colours and select materials combine to create a highly exclusive, sophisticated ambience. In addition, the large panoramic roof provides a remarkable amount of room above the occupants’ heads while also giving the interior a light and airy, open-to-the-sky feel. The six amply proportioned seats are arranged in three rows, and four of them have an exclusive individual design. Secured to the vehicle floor by nothing more than a slender seat base, the individual seats allow those sitting directly behind to enjoy generous legroom. The dark, olive-bronze leather – with discreet gold pigmentation – covering the seat bolsters carries the air of exclusivity through to the finer details and the Smoke White leather adorning the remainder of the seats provides an intriguing contrast. The shell-like backs of the individual seats are likewise trimmed in leather and serve to enhance the high-class, contemporary ambience.
Minimalist forms in the driver’s cabin
Amid the modern and pared-back design of the interior is the driver focus familiar to BMW customers. The forms and surfacing of the instrument panel, centre console and doors allow them to “wrap around” the driver. And the raised seating position provides unbeatable all-round visibility and an exceptional view over the road. The new BMW design language, featuring amply-sized surfaces and clear edges, gives the instrument panel a “reduced to the essentials”, modern aesthetic. The 12.3-inch instrument cluster screen and central touchscreen information display are sited at close quarters to one another. The effect is of one unbroken – and smartly sophisticated – display. A new operating concept allows interactive use of the two displays. Below them, in the centre stack and centre console, the grouping of functions within the clean and tautly chiselled surfaces underscores the minimalist approach. Partially backlit crystal glass in the dark Silver Night shade lends sophisticated flourishes to control elements like the selector lever, iDrive Controller and multifunction buttons on the steering wheel.
Impressive size and presence – the exterior
The expansive exterior of the BMW Concept X7 iPerformance projects the exclusive experience available inside the car confidently to the outside world. Clear, vertical proportions with significant ground clearance identify the Concept as an X model without the need to look twice. At the same time, the Concept speaks its own, unmistakeable design language – a new one for BMW – through an array of details and design features which set it apart clearly from previous models. Viewed from any angle, the interplay between a small number of precise lines and artfully sculpted surfaces sends out a charismatic statement of modernity, presence and exclusivity.
Power, presence and exclusivity at the rear
The rear of the BMW Concept X7 iPerformance sends out an impressive statement of powerful authority and exclusive elegance. The imposing size of the vehicle’s body – the key to its huge swathes of interior space – is particularly clear when viewed from the rear. Vertical aero lips mark out the rear of the car clearly from the flanks. Within the upright rear silhouette, the slim rear lights break up the body volumes and a classy chrome bar connects the two lighting elements. The boldly designed lights create a three-dimensional L shape and bring a technical, high-quality flavour to the rear. As at the front of the car, the surfaces frame the lights like jewels. Between the wheel arches, the rear apron with practical tailgate opening provides a strong platform for the rear structure. The absence of tailpipe embellishers in the rear apron is an indicator of the vehicle’s plug-in hybrid drive concept. And the subtle, body-coloured underguard ensures the rear concludes its progress towards the road in stylish fashion.
www.bmwdubai.com
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