Life Beyond Sport magazine is a pioneering publication that breaks through the traditional barriers of men’s lifestyle magazines by smoothly combining a man’s love of sport with his passion for the finer things in life. The magazine contains a range of features, interviews and photo-shoots that provide an exclusive insight into the sportsman’s lifestyle. Only in Life Beyond Sport will you find the biggest names from the worlds of Football, Tennis, Formula 1, Golf, Polo and more.

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One thing that the UAE is known for (aside from all the impressive skyscrapers and manmade islands) is its cars. And the drivers certainly know how to kit them out.
Number plates have been a sign of wealth for a long time and, generally, the lower the number, the more exclusive the plate. It comes as little surprise then that the highest priced item at a recent auction in Sharjah was the plate No 1. After some fierce bidding, the hammer fell at a whopping AED18 million.

According to Gulf News, the winner of the lucky number is Arif Ahmad Al Zarouni, an Emirati businessman. He told the newspaper: “I attended the license plate auction only to win number 1. My ambition is always to be number 1. I have no plan to win other numbers.”

There were 60 exclusive number plates on auction in Sharjah at Jewaher Hall, including the likes of 22, 100, 333, 777, 2016 and 2020. Apparently plate number 12 went for the staggering sum of AED2,070,000, while 100 and 333 went for 1.5 million. The 60 lots pulled in over AED50 million on the day.

If you think that these numbers are high, they’re a fraction of what was paid for the number 1 license plate in Abu Dhabi. In 2008 a man paid AED52.2 million for the privileged of having the number on his car.

If you’re looking for a car to go along with your flash new number plate, check out our give to buying a new car in the UAE below.