Life Beyond Sport magazine is a pioneering publication that breaks through the traditional barriers of men’s lifestyle magazines by smoothly combining a man’s love of sport with his passion for the finer things in life. The magazine contains a range of features, interviews and photo-shoots that provide an exclusive insight into the sportsman’s lifestyle. Only in Life Beyond Sport will you find the biggest names from the worlds of Football, Tennis, Formula 1, Golf, Polo and more.

Life Beyond Sport boasts an unmatched editorial mix that encompasses lifestyle interviews with sportsmen, reviews of top holiday destinations, the latest developments in watches, cars, fashion, gadgets, nightlife, business and economy features and a host of other fascinating and topical subjects.

Life Beyond Sport provides entertaining and fascinating reading along with role models to aspire to and luxury items to desire. Life Beyond Sport targets fashion conscious, affluent and refined men. Its reach into the higher echelons of society helps to enhance the magazine with unrivalled access to some of the most high profile and respected names in the worlds of sport, fashion, luxury goods, business and lifestyle.

                                                                          
The Volvo S60 named “Best Midsize Executive Sedan” at the 2020 Middle East Car of the Year Awards
Trading Enterprises, one of Al-Futtaim Automotive companies and the exclusive distributor of Volvo in the UAE today announced that the Volvo S60 has been named “Best Midsize Executive Sedan” at the 2020 Middle East Car of the Year Awards. The prestigious award comes as the car was introduced in the Middle East in the second half of 2019, garnering critical acclaim for its sporty design, dynamism, and technology features.



 “We are very happy with this award and recognition for the S60, reinforced by both the expert opinion of the jury as well as the public votes. The S60 is a unique sedan that offers a remarkable balance between sporty performance, comfort, and cutting-edge technology. It is a perfect fit for the Middle East markets and is well-positioned for long-term success,”  said Jesus Fernandez de Mesa, Managing Director of Volvo Cars Importers in Europe, Middle East, and Africa.



The S60 carries the proud and confident face of Volvo’s design language, along with classic Volvo styling cues. Key features include the iconic “Thor’s Hammer” LED headlight design, the new grille and Volvo Iron Mark, and the expressive use of the Volvo word mark on the rear.
Inside, Volvo has taken cues from the clean, Scandinavian interior design first introduced in the 90 Series cars, raising the bar in the segment with natural materials and new details on the dashboard and instrument panel.



In the UAE, the S60 comes in two different trim levels, Inscription and R-Design. The refined and luxurious Inscription comes with fine leather upholstery and exceptional craftsmanship on the inside, and extra chrome trim, special alloy wheels, and integrated tail pipes on the outside. Whereas the sporty and inspired R-Design comes with high-gloss black exterior details and unique alloy wheel designs to communicate the car’s potential, along with a stiffer and lower suspension to support superior performance.



Now in its 6th edition, the Middle East Car of the Year (MECOTY) is the biggest, most coveted award of the regional automotive industry. It integrates a complex yet transparent nomination and scoring methodology which is developed, tested and implemented by the most experienced ‘motoring minds’ of the industry.



The S60 is available in two 2.0-litre turbocharged petrol options - T5 and T4 - both of which are paired with an eight-speed automatic gearbox, providing an outstanding combination of performance and fuel efficiency. The T5 engine delivers 250bhp and 350Nm of torque, while the T4 engine delivers 187bhp and 300Nm of torque. The S60 is available across all Trading Enterprises – Volvo showrooms in the UAE by booking an appointment on 8008824, starting at AED 159,900 for the T4 Inscription.

For more information, please visit: www.volvocars.com
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