Life Beyond Sport magazine is a pioneering publication that breaks through the traditional barriers of men’s lifestyle magazines by smoothly combining a man’s love of sport with his passion for the finer things in life. The magazine contains a range of features, interviews and photo-shoots that provide an exclusive insight into the sportsman’s lifestyle. Only in Life Beyond Sport will you find the biggest names from the worlds of Football, Tennis, Formula 1, Golf, Polo and more.

Life Beyond Sport boasts an unmatched editorial mix that encompasses lifestyle interviews with sportsmen, reviews of top holiday destinations, the latest developments in watches, cars, fashion, gadgets, nightlife, business and economy features and a host of other fascinating and topical subjects.

Life Beyond Sport provides entertaining and fascinating reading along with role models to aspire to and luxury items to desire. Life Beyond Sport targets fashion conscious, affluent and refined men. Its reach into the higher echelons of society helps to enhance the magazine with unrivalled access to some of the most high profile and respected names in the worlds of sport, fashion, luxury goods, business and lifestyle.

Love it or hate it, the Lamborghini Urus looks imposing. The rakish, angular fascia, downturned headlights, and sloping rear haunch give it an aggressive look only Lamborghini could perfect. But while designers in Sant'Agata needed no help making the Urus a head-turner, Kanye West thought he'd give it a go with his own custom Urus.
The custom Urus wears a cream-colored matte vinyl wrap by Chatsworth, California-based specialists Just A Wrap. The deep dish, monoblock wheels are designed Boyd Coddington Wheels designed by Kanye. And inside, a bright blue leather finish accents factory grey leather.

The base Lamborghini Urus starts at $200,000 – but we can only guess how much this awful upgrade cost Kanye.

The wheels, off the shelf, are about $2,000. A high-end wrap, in most cases, costs upwards of $5,000.

And a custom factory interior color (assuming that’s the case) – well, that’s an expense only Lamborghini would know. Whatever the case, Kanye easily added more than $10,000 worth of upgrades.