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Facility Has World’s Largest Display Area for the Trident Marque
Al Tayer Motors, the UAE’s award-winning official importer-dealer for Maserati vehicles, continues to expand its footprint across the country with the opening of a beautifully designed new showroom in the Al Manara area on Sheikh Zayed Road, Dubai.

With the largest display area in the world, the stunning 3644 square metre facility dedicated to the Trident Marque, is located just opposite to its previous location.  Built according to the new Maserati showroom standards, it is more than four times larger than the previous showroom, and is designed to provide an inviting and luxurious atmosphere for all people passionate about the Italian brand.


Jad Elias, Vice President Maserati; Ashok Khanna, Chief Executive Officer and HE Mr. Ahmed Humaid Al Tayer, Director, Al Tayer Motors with Domenico La Marte, General Manager, Maserati Middle East & Africa, and Marco Magnanini, Head Of Marketing, Maserati Europe Middle East & Africa

“Our journey with Maserati started in 1998 with a facility on Al Ittihad Road. Over the years, the Italian brand has grown considerably and today is ubiquitous on the UAE’s roads. With this new showroom, we are sure customers who appreciate stylish design, sporty performance and luxurious craftsmanship will find it a wonderful new space to meet and interact with other like-minded individuals. We look forward to seeing more people join the Maserati family,” said, Ashok Khanna, Chief Executive Officer, Al Tayer Motors.

The bright and spacious new showroom has the full current Maserati range including the Ghibli, Quattroporte, GranTurismo, GranCabrio and Levante on display on the ground floor. The space incorporates a customer lounge with an Italian coffee bar as well as offices for the Maserati sales team.

A chic customisation area, replete with exclusive paint, leather, wood and other interior and exterior trim samples, designed to enable customers to personalise their car, has been included in the showroom for the first time.

The entire first floor is dedicated to the Maserati Certified Pre-Owned programme. Every car goes through a 190-point check, complete body re-conditioning, and will be fully serviced as per factory standards prior to delivery to customers. This ensures that the car is as good as new and capable of providing the same thrilling driving experience, which is the hallmark of every Maserati vehicle.

The new showroom spans five levels with two underground levels for parking as well as a special delivery suite for customers taking delivery of their cars, on the first level.

Environmentally friendly technologies have been used for the water, air conditioning and lighting systems. LED lighting used across the facility contributes to lowering energy costs, while motion sensor technology helps in reducing energy consumption by switching off lights during quiet or unused periods and turning them on when motion or reduced light levels are detected in the area. State-of-the-art insulation materials reduce the energy consumed by the Heating Ventilating and Air Conditioning (HVAC) system.

The Al Tayer Motors Maserati showroom is open from 8.00 am to 8.00 pm from Saturday to Thursday. On Fridays, the showroom is open from 4.00 pm until 8.00 pm.