Life Beyond Sport magazine is a pioneering publication that breaks through the traditional barriers of men’s lifestyle magazines by smoothly combining a man’s love of sport with his passion for the finer things in life. The magazine contains a range of features, interviews and photo-shoots that provide an exclusive insight into the sportsman’s lifestyle. Only in Life Beyond Sport will you find the biggest names from the worlds of Football, Tennis, Formula 1, Golf, Polo and more.

Life Beyond Sport boasts an unmatched editorial mix that encompasses lifestyle interviews with sportsmen, reviews of top holiday destinations, the latest developments in watches, cars, fashion, gadgets, nightlife, business and economy features and a host of other fascinating and topical subjects.

Life Beyond Sport provides entertaining and fascinating reading along with role models to aspire to and luxury items to desire. Life Beyond Sport targets fashion conscious, affluent and refined men. Its reach into the higher echelons of society helps to enhance the magazine with unrivalled access to some of the most high profile and respected names in the worlds of sport, fashion, luxury goods, business and lifestyle.

                                               
We're pretty chuffed to announce that football legend Lionel Messi has been announced as the first global ambassador for Dubai's World Expo 2020 event.
This is pretty cool news as the Argentine is one of the most influential players in football at the moment, so his alignment with our great Emirate is a perfect match. 



Reem Ibrahim Al Hashimi, director general of Dubai Expo 2020, said: "Expos are all about focusing attention on issues of global interest and global concern to help imagine a better future. What better way to do this than by recruiting allies among people who are already working towards better future outcomes?

"Lionel Messi's performances on the football pitch bring people together, and as a result his influence reaches far beyond it. He is the ideal person to be our first global ambassador.

"He is perfectly placed to reach out to young people around the world, bringing them together to join us as we work towards hosting our Expo in 2020." 

We couldn't have put it better ourselves. We look forward to seeing a lot more of Messi around Dubai!